Scott would be the best person to ask on this, but if I understand correctly, they will not run on a 110. It's not just a plug connector...it's the actual wiring inside. IceCap makes a 110 and 220 version since the 220 is more efficient...but most people run 110. (At least, that's what I remember hearing...if someone has better contradicting info, listen to them.)
If you own your own home, adding a 220 line in your electrical box isn't too horrible...but running the wires through your house could be.