Phosphates tend to leech into rock rather than stay floating in the water column. Even a high end phosphate meter may not be able to give an accurate reading of how much phosphate is in your system.
The truth is that if you have elevated phosphates phosban could very well be exhausted in a 24 hour period. It all depends on what is your system. Setting guidelines is useless unless you have phosphates under control and simply run phosban as monthly maintenance. As far as GFO in general is concerned you need to figure out where the phosphates are coming from rather than running phosban ever month. That stuff is not cheap! If you could fix the issue with better skimming, growing macroalgae, or more water changes you could save yourself a few dollars.
In my case I used dry rock in my tank and did not soak it for long enough. I knew I had phosphates trapped there. I was able to run phosban a few times and take care of the issue.