I have no clue if it's a good idea to throw them on a reef tank, on a FO tank it's a GREAT idea!!!
Correct, the filters are $40-60 depending on the size. Cleaning them involves unsrewing the filter, removing cartridge & setting the cartridge in bleach for a while. Then you clean it with dechlor or a similar product. I have a few extra cartridges on hand so when it's time to clean the filters I just throw a clean one in there so I have plenty of time to clean the dirty cartridge.
They do not really clog easy, you just have to have a pump that can run it with head pressure.