I didnt see ANY specs on the website?... I Didnt watch every second of the video, but its didnt make a whole lot of sense. Why would they even show 600 PAR on the sandbed and 1000PAR in the tank? That would bleach most corals I'd think. Id want to know exactly what LEDs (Brand, Binning, & Wavelenght) they are running and how far they are overdriving them (Forward current mA). I can make a cheap fixture that overdrives LEDs that can put out that kind of power (while killing the LEDs in a short period of time).... What is the proposed cost to get you something that will achieve +300 PAR on sandbed? was it a complete fixture? how are they driving the LEDs?
You also have to ask yourself, If these are so great, Why everyone use 2-3Watt Highpower LEDs (Cree's, etc)