Sale ends on the 26th. As long as the fish are in by that date than the price applies on special orders. At the lima store I was only given certain sale tags so not everything was marked but I have not payed attention to what non-stickered things ring up. But all the tags I have are for 25% off. I order fish on sunday for Tuesday shipping. We've been doing a lot of special orders and I've been very pleased with the quality of the new supplier.